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pages[0] = {
title: 'about',
content: '
What is DesignInquiry?
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DesignInquiry is: a working symposium; in a series of short lectures, discussions and studio workshops \
where participants explored the aesthetics and ethics of graphic design: through Motive, Method and Medium.\
Elliott Earls, Peter Hall, Melle Hammer, Ellen Lupton, Marlene McCarty, Douglass Scott, Matt Soar, Louise\
Sandhaus, Nancy Skolos + Thomas Wedell, Lucille Tenazas, and Rick Valicenti were there working, teaching,\
asking, doing. DesignInquiry is in partnership with AIGA.
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DesignInquiry sets the stage for us to see, discuss and make work connected to questions presented through\
a topic. This year Motive, Method, Medium was the beginning. In six days we made work, discussed, played,\
complained, and focused on questions the topic inspires; the core of our practice, the connection to audience,\
why and for whom we do it, how we do it, and what is similar or different in the mediums we do.
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Designers, educators and inspiring students worked with studio mentor faculty. These faculty-mentors begin\
the small-group workshops by assigning a method of investigation in response to their own research and\
connection to the topic. Throughout the week presentations and mini "shift" workshops in acting and dance\
informed and motivated alternate points of view to bring back into the studio to practice and test.\
At DesignInquiry we did not look at portfolio presentations, we did not concentrate on form, but on the\
content side of our work as it related to Motive, Method, Medium.
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At conferences the most significant moments of inspiration and connection come in the hallways or in the bars.\
Consider DesignInquiry as that hallway, that bar, those meetings we\'ll sustain for the week, shoulder to shoulder,\
working on projects, doing, questioning our work, in effort to hold significance, inspiration, or connection\
to our contemporary design practice.
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Margo Halverson
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Truth be told, DesignInquiry is not to everyone\'s taste. It\'s certainly built on solid reputations, but for the\
kind of inspired design work that comes from friendly discussion, debate and reflection, rather than from unbridled egos.
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It\'s more \'after class\' than master class.
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For one week in June, come and discover why DesignInquiry is unlike any other design gathering you\'ve been to.\
No star-gazing, no sales pitches, no gew gaws. Just presentations, talks, and workshops driven - not dominated -\
by Elliott Earls, Peter Hall, Melle Hammer, Ellen Lupton, Marlene McCarty, Douglass Scott, Matt Soar, Louise Sandhaus,\
Nancy Skolos + Thomas Wedell, Lucille Tenazas, Rick Valicenti, and Lorraine Wild.
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You\'ll also be able to enjoy the kind of sea mist you can slice with a bread knife.
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Matt Soar
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Last year I registered as a student in DESIGNINQUIRY.
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That time well spent yanked me from professional-mid-career paralysis. It was exactly what the doctor ordered to\
carry me through this intense year. I am returning in June as a workshop leader to give something back.
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signed,
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Rick Valicenti
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DesignInquiry is six-day long summer camp of design that stimulates thought, invigorates weary design souls, engages,\
stimulates, and entices. It\'s a 3-ring circus of lively activities, presentations, walks, discussions, and food\
centered around different workshop options that take place for the entire week. DI is rare intimate graphic design\
experience where noted professionals, students, educators – and everyone in between – can talk about and make the\
sublime and ridiculous. What fun!
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Very best,
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Louise Sandhaus
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DesignInquiry is a week-long workshop/seminar/symposium/intensive for those wanting to explore graphic design topics\
and their relationship to design outside of the context of their day-to-day setting. Participants have exposure to\
leading educators and professionals as well as opportunities to engage in dialogue and practice with peers of many\
ages and backgrounds.
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Hi Margo -
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DesignInquiry is quite possibly the most "horizontal" professional event I have ever had the pleasure of participating in.\
It\'s like grad school without the teachers. Fifty people coming together to discuss, debate and work on issues that are\
central to Design and life. It\'s a fantastic experience where you both learn and teach.
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regards,
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Elliott Earls
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DesignInquiry 05 is 6 workshops with a mentor, morning presentations by these mentors and MORE, SHIFT workshops in Dance and Acting\
Walkabouts to cross-pollinate, informal screenings, grouping, eating, mosquitoes, Maine, down and dirty working,\
sleeping, eating Design with others who care as much.'
}
pages[1] = {
title: 'essay_marlene',
content: 'Pilgrim\'s Progress
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by Marlene McCarty
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I speak to you tonight as cultural producers. I speak to you because you ...like me ...are hybrids, morphed from the parallel worlds of puritan work ethic and bohemian laxity. I speak to you as transgressors, boundary crossers and pioneers.
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I speak to you because you are generators of cultural currency, which can take you way more places than money can.
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I speak to you because the intensity of the culture wars has increased.
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I speak to you because I\'m looking for the New World.
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MOTIVE...MOTIVATION: THAT WHICH MAKES YOU DO SOMETHING.
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I am personally driven to action by things around me that make me crazy...mainly musty/fear-driven/business-as-usual/fundamentalist/narrow- minded...thinking
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I\'m going to show you examples of such thinking. The mere existence of such thinking MOTIVATES me to action (or maybe just insanity)....
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I call such thinking THE FALL..
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(Illustrated by an interpretive\"dance\" by myself and Donald Moffett...called PILGRIM\'S PROGRESS.)
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Musty idea number one: Lack of seperation between church and state.
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Pastor Ted Haggard, founder of the megachurch New Life in Colorado Springs and president of the National Association of Evangelicals (whose members include 45,000 churches and 30 million believers) talks to President George W. Bush every Monday. Pastor Ted says their only disagreement is automotive. Bush drives a Ford, Ted a Chevy.
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Harpers magazine, May 2005
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Musty idea number 2: Governmental sanction of women\'s bodies.
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In December 2003, The FDA advisory committee was asked to consider making emergency contraception (also known as the Morning-after Pill and Plan B) available to women as an over-the-counter drug. The FDA Advisory committee overwhelmingly voted YES. Then, in a highly unusual and controversial move the FDA completely rejected the advice of its own committee. Dr. David Hager, Bush\'s appointed advisor to the FDA for women\'s health and author of As Jesus Cared for Women, was soley responsible for influencing the FDA\'s behaviour.
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More on this topic in the March 30, 2005 The Nation
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Musty idea number 3: I don\'t even know what to call this one......Patriarchy?
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Some states are pushing laws that explicitly grant pharmacists the right to refuse to dispense drugs related to contraception or abortion on moral grounds. If over-the-counter sales of Plan B are allowed, pharmacists who do not want to provide the pill on moral grounds can simply decide not to stock it. Wal-Mart has said it will not stock the pill. Many rural women have no acces to pharmacies other than Wal-Mart.
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The New York Times, April 19, 2005
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Musty idea number 4: Ignorant intolerance.
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Last month in Montgomery County Maryland, a parents\' group, alarmed because revisions to a health education course for 8th and 10th grades included a discussion of homosexuality and a video that demonstrated how to use a condom, went into federal court and gained a restraining order to halt them. The county school board then voted 7 to 1 to eliminate the amended program, six months after unanimously approving it.
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Associated Press, Tuesday May 24, 2005
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Musty idea number 5: Enforced Creationism.
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Dover Area School District in Pennsylvania was the first in the country to assert “evolution is a theory NOT a fact\" and that “intelligent design\" (the idea that there is somewhere a more intelligent being that oversaw our creation) must be taught in schools as an alternative. Intelligent design is not recognized as a field of science.
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The New York Times, Jan. 23, 2005
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Musty idea number 6: Healthcare for all is not a moral issue.
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The United States of America is the only industrialized nation besides South Africa with no national healthcare.
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Gran Fury research from 1991 (sadly still iintact.)
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Musty idea number 7: The environment is ours to pillage!
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In 1800 there were 7.1 billiion Acres of tropical forest worldwide. Now there are only 3.5 billion.
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It takes 14 million trees to make just one year\'s supply of grocery bags.
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Research from 5TH graders at Little RED School House NYC. 2005
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Musty (maybe just stinky) idea number 8: Fossil fuels
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Estimates for the number of years remaining for the fossil fuel supply range from 20 to 200 years. Extraction technologies continue to improve each year, so there is little agreement on exactly how much oil we have left as a civilization. What is not in contention, however, is that the supply is finite.
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Newstarget.com
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Pilgrim 9. Musty idea number 9: Business as usual.
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In the 1780\'s ice-core records show carbon-dioxide levels stood at about 280 parts per million. This was the same as it had been 4000 years earlier in the time of Stonehenge.
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By the mid 1990\'s carbon-dioxide levels had reached 360 parts per million. Since the mid-1990\'s they have risen by as much as they did during the previous 10,000 years. For every added increment of carbon dioxide the earth will experience a temperature rise. At this rate we should expect the atmospheric CO2 to reach 500 parts per million by mid century. The last time the earth experienced such enormous CO2 concentration crocodiles roamed Colorado and sea levels were 300 feet higher than today.
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The United States is by far the largest emitter of CO2.
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In climate–science circles, continuation of the current emissions trend is known as “business as usual\". In Feburary of this year our president announced the US would withdraw from the Kyoto protocol and that he no longer believed current limits on CO2 emissions were justified. He was also opposed to mandatory curbs on carbon dioxide.
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The New Yorker May 9, 2005
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Musty idea 10: It\'s too expensive to help the developing world.
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Pilgrim 10. Contaminated water remains one of the biggest killers worldwide. 2.5 million children die per year from contaminated water.
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1.1 billion people have no access to clean water.
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WHO (World Health Organization)
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This miry slough is such a place as cannot be mended; it is the descent whither the scum and filth that attends conviction doth continually run; for still, awakened about his lost condition, there ariseth in his soul many fears, and doubts, and discouraging apprehensions, which all of them get together, and settle in this place. And this is the reason of the badness of this ground
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True, there are by the direction of the Lawgiver certain good and substantial steps placed even through the very midst of this slough; but at such time as this place doth much spew out its filth, as it doth against change of weather, these steps are hardly seen; or, if they be, men through the dizziness of their heads, step beside, and then they are bemired to purpose, notwithstanding the steps be there; but the ground is good when they are once got in at the gate....
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John Bunyan, The Pilgrims Progress: The First Part (1678)
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NOW WHAT?
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Is the highly personal vision effectual or ineffectual in a world of literal corporate dominance?
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Is the personal voice subversive or dismissible? Does it matter?
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Can subversive energy flows enter the corporate strong hold? If so how? To what end?
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.....SALVATION............
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RICHARD FLORIDA, who wrote The Rise of the Creative Class, argues that if work can be made more aesthetic and experiential...if it can be more spiritual AND useful in the poetic sense rather than in the puritanical/corporate bound sense......if organizational strictures and rigidity of the old system can be transcended....if bohemian values like individuality (which happens to be a tried and true all american value) could be brought to the work place THEN we will move beyond business as usual....
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I speak to you tonight because I believe many of you here have probably already started that journey.
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BUT HOW?
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First let\'s go back to our old friends....METHOD AND MEDIUM. These two catagories are so closely tied together that it\'s hard to separate them.
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1. METHOD ...Your methodology or strategy...How you articulate what you do.
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Authorship! Hope to see authentic authorship of ideas.
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The designer has particular power. Use that to create your own authentic message or work. Don\'t just borrow from others.
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2. MEDIUM....what you use to get your idea across..
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The simplest and most direct medium available to everyone is ...your physical
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body...thus bringing the idea of gesture to the fore as a medium for transmitting messages.
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Likewise the CONCEPT of one body as agent can morph into multiple concepts of body...the fiscal body....the Social body..
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THE INDIVIDUAL BODY:
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Explore the performative as a cultural producer.
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THE FISCAL BODY:
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Are we the people of the United States of America commercially dependent on fear?
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We are commercially dependent upon entertainment. Can entertainment be anything more?
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Is war both commerce and entertainment?
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How/why has the idea of family become so highly commercialized?
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THE SOCIAL BODY:
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Cultural currency vs. fiscal dominance: is it worth it?
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How does one ever get heard?
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The moral agenda: why are some very moral issues considered amoral? How/why has the idea of family become so highly politicized?
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Now, I just want to say that I do not expect us to solve these issues in one week but I think they are issues that could be looked at through the lens of sparkling creativity and not musty business as usual.
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The next part of my presentation shows samples of simple and simultaneously effervescent thinking.
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THE REDEMPTION PROJECTS...
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(Since we are here for only one week. I have chosen most of these samples because they are powerful, direct and perhaps most importantly easy and cheap to produce. All steer away from BIG production and massive campaigns)
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Some are very practical and some tend to the sublime or esoteric. Some are beautiful and others are flat footed politics.
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BRILLIANT CHEAP AND NOT BRANDED:
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A Water Treatment Process used at Household Level
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At least one third of the population in developing countries has no access to safe drinking water. The lack of adequate water supply and sanitation facilities causes a serious health hazard and exposes many to the risk of water-borne diseases:
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SODIS, Solar Water Disinfection,
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improves the microbiological quality of drinking water:
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It is a simple water treatment method using solar UV-A radiation and temperature
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to inactivate pathogens causing diarrhoea.
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DEVELOPED BY: EAWAG (The Swiss Federal Institute for Environmental Science and Technology) and SANDEC (EAWAG\'s Department of Water and Sanitation in Developing Countries) in 1991....Today this is used in over 20 countries.
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Gillian Wearing:
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SIGNS THAT SAY WHAT YOU WANT THEM TO SAY: NOT SIGNS THAT SAY WHAT SOMEONE ELSE WANTS YOU TO SAY....1992
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PERFORMATIVE:
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Demonstrators don sea turtle costumes to protest against the treatment of animals by WTO member countries.
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GESTURE:
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A protester tries to hand flowers to police at a demonstration in front of a Seattle McDonald\'s restaurant.
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FUCK HOLLYWOOD
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Get Rid of Yourself (2003), a film by the Bernadette Corporation.
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Filmed during the riots at the 2001 G8 counter-summit in Genoa, Italy, Get Rid of Yourself is an experimental propagandistic film about the return of political activism. Illustrating new forms of protest emerging within the anti-globalization movement, the work explores themes of anonymous community. Screened throughout Europe, Get Rid of Yourself features performances by Stephan Dillemuth and Chloë Sevigny.
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Following its inception in a Manhattan nightclub in 1994, Bernadette Corporation began organizing social events that evolved into unauthorized art carnivals. Other recent works include a fashion label, the magazine Made in the USA, the film Hell Frozen Over,(2000), and the collective novel, Reena Spaulings, which was published in 2004.
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Transcendence....
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The Animal Collective is creating the new spiritual music for the 21st century: music that is aware of tradition without being tied down to it; music unconcerned with borders and definitions. A passionate and mind-altering new narrative has been unleashed.
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FOOD AS COMMUNICATION
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RIKRIT Tiravanija,
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For Tiravanija, everyday rituals such as eating meals, cooking, encounters and conversations are keys to understanding different cultures. He explores the question of what systems have been constructed as boundaries.
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Rikrit says he cooks and gives the food away to undermine the greed and possessiveness that are so typical of our times. He suggests that as wealth is accumulated, fewer and fewer people can enjoy it. Rikrit tries to undermine the notion of possession and accumulation.
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OZAWA TSUYOSHI Japan
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Project begins by the artist asking the person who has agreed to be the subject what their recommended dish of the region would be. Ozawa then uses the ingredients of the dish to make a gun. He then takes a photo. After the photo shoot the ingredients are used to make a dinner party...a social gathering. The same ingredients can be transformed from a gesture of conflict into opportunity for discussion.
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HYDROGEN FUEL:
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Hydrogen is everywhere: Hydrogen is in water and can be easily extracted with solar power.
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Through fuel cell technology, hydrogen can be converted to electricity with no harmful waste products. Hydrogen doesn\'t pollute cities, rivers, streams or oceans. Hydrogen doesn\'t cause global warming.
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Unlike fossil fuels, hydrogen is renewable. Converting hydrogen gas to electricity in fuel cells doesn\'t \"destroy\" the hydrogen; it just alters the state of the hydrogen. As a result, hydrogen molecules can be used over and over again to store and release electrical potential. For example, solar panel electrodes immersed in water cause the water to give off hydrogen gas. When that hydrogen gas is fed into a fuel cell, the byproduct is water.
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GENEROSITY
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Marjetica Potrc (from former Yugoslavia)
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built a house for a family of refugees who live in Ljubljana
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House is modeled after a UNESCO resettlement project in Kenya. The dwelling consisits of tin roof on stilits and a small room for safeguarding possessions.
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Tropical American Tree Farms
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Tropical American Tree Farms plants and grows many species of exotic tropical hardwoods on their tropical hardwood tree farms in Costa Rica..
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They grow these hardwoods for harvest, for profit.
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Cultured tropical hardwoods help reduce the pressure on the world\'s natural rainforests, and protect thousands of acres of previously threatened tropical rainforest
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Tropicaltreefarms.com
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GRAN FURY MONEY
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1989
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STOPPED THE STOCK MARKET FOR ABOUT 5 MINUTES...
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In the late eighties George Bush the Elder instituted the GAG RULE
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stating any family planning clinic receiving Title X funding
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could not even mention the word abortion. After taking
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office one of Bill Clinton\'s first acts as president was to remove
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this hypocritical rule. On January 23, 2001, George Bush the Younger\'s first full day in office, he reinstated the GAG RULE for the United States.
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On September 1, 2003 he took The historic step of making the GAG RULE global. Any country which receives healthcare assistance from the Agency for International Development (USAID) must forbid all health care providers
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(including physicians) from talking about abortion with their clients.
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This rule is dangerous to women and inhibits free speech. BUSH MAKES ME GAG!
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The mission of the Rural Studio is to enable each participating student to cross the threshold of misconceived opinions to create/design/build and to allow students to put their educational values to work as citizens of a community. The Rural Studio seeks solutions to the needs of the community within the community\'s own context, not from outside it. Abstract ideas based upon knowledge and study are transformed into workable solutions forged by real human contact, personal realization, and a gained appreciation for the culture.
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Samuel \"Sambo\" Mockbee, FAIA
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1944-2001
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Rural Studio is famous for building affordable housing and architecture from reject materials....for the poor.
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SUBLIME...
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Doris Salcedo...Colombia
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REALLY SUBLIME...
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Tony Feher...Hagia Sophia in Istanbul
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Now what?
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'
}
pages[2] = {
title: 'essay_petermatt',
content: 'Reflections on Design Inquiry 05
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An email dialog between Matt Soar and Peter Hall, July 2005
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Peter: Matt, in your lecture at Design Inquiry, you set up an interesting opposition of theories relating to the "medium" part of "Motive, Method, Medium": the idea that new media technologies (telephone, electric light, newspaper, tv, radio, internet) dramatically and single-handedly transform society, versus the idea that these media can only ever be part of the whole social equation--technologies are viewed as threats or opportunities and absorbed into an existing social structure. Can you elaborate on this opposition and explain how the designer would fit into each scenario?
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Matt: Hi Peter - this is an idea that I use repeatedly with my students in communication studies. It\'s a specifically *cultural* perspective that provides a way of recognizing the importance, the newness, of technological innovations such as radio, or the internet, while also acknowledging what I\'ll call their cultural specificity: the fact that the way they are taken up in any given society greatly depends on the structure of that society; on its cultural values, its class dynamics, etc. It\'s a perspective that also calls into question the fixity of a term such as \'radio\' or \'the internet\'; the fact that these words actually mean different things at different times, precisely because of the way they have been taken up (or not) in certain places in the world. An example Carolyn Marvin uses is the Telefon Hirmondó--one of the earliest ways in which the technology of the telephone was used in Budapest, Hungary in the early part of the Twentieth Century. What\'s surprising to note is the fact that it was actually used as a broadcast medium, transmitting live opera, the news, and stock prices, at certain times of the day to a small but wealthy subscriber base. Marvin notes that it was even copied by a company in Newark, New Jersey.
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The implications for graphic designers are these: rather than thinking of design as a medium that is fixed and transparent for all time, Marvin\'s perspective suggests that we must acknowledge the multiple ways in which design is, for example, embedded in the wider world of ongoing struggles over access to power and resources. I\'ve argued repeatedly that designers are overwhelmingly a white, middle-class \'fraction\' with declared values that apparently place them in opposition to other middle-class folks, but who are resolutely, undeniably, still part of that stratum of society. At DesignInquiry this year Rick Valicenti talked a little about his recent sense of disillusionment with design, and I interpret this feeling as being partly a creeping recognition that we don\'t step into the studio every day to reinvent the world; most, if not all, of the time we\'re delivering predictably useful pieces of communication on demand -- kinda like dancing bears. Put your money in the slot and I\'ll do a jig for ya. Anyway, it occurred to me during DesignInquiry that graphic design is a resolutely middle-class activity in terms of ourselves, our clients, and most of our audiences. Does this mean we\'re going to hell in a handbasket? No, of course not. I just want to raise some of the potential questions we might ask if we wanted to take a long, hard look in the mirror.
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Which part of the motive/method/medium triad was most intriguing for you?
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Peter: For me the motive/method/medium mix at first seemed too broad; I couldn\'t get my head around it; as Melle put it: "It\'s the whole profession in three words." But Motive is intriguing because raises all the personal questions about where innovation comes from, and why is it that some projects at certain points become totally obsessive, driving us to produce, produce, produce, while other projects are like pulling teeth. I like the idea that innovation is "tracing a path between impossibilities" (Deleuze), that it\'s somehow forced out of a political-social-personal crisis or dead end, like finding a crack in the wall. It was interesting how some of the Design Inquiry workshops advocated an introspective, almost psychoanalytical process. I think the danger in this approach is that it can too quickly narrow the field of inquiry. Once we delve inward, we encounter all the presuppositions that come with the process--"Oh that\'s all that stuff about my authoritarian father" or "This is all because I was a middle child". Things get reduced and explained away. This is why in my limited teaching experience I found myself wanting to throw books at students, to encourage them to delve outward, read things, get inspired, find the things out there that fire them up. Perhaps that\'s what Marlene was doing with her group; her manifesto-like lecture on the first night attracted a group of students who were using anger as their motive...but it was collective anger which has a humorous side to it.
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I like the way you\'ve applied Marvin\'s view of technological media to design: acknowledging the multiple ways in which design is embedded in the wider world immediately opens up the possibilities that it\'s a practice with potential beyond the accepted professional canon of posters, annual reports, packaging and film titles. But I\'m not convinced that it\'s helpful to view graphic design as a "resolutely middle-class activity". I understand the point--there\'s a shared code of conduct, discourse, and a tendency for a bunch of designers to get together and wring their hands in unison at the poor standard of letterspacing/royalty-free images or the imperialistic march of the Starbucks logo. But the danger is in the reductive, dismissive effect of applying the middle class label. At my redbrick, Marxist university, it was a sweeping way of rendering any activity redundant. What does middle class mean in the information age anyway? Is it more helpful to think of ourselves as "knowledge workers" in an age where communication rather than industrial production is at the core of the capital cycle?
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Matt: Hi Peter,
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I want to pick up on two things you just wrote. The first is in relation to the DI workshops, which perhaps, in some limited ways, presented a microcosm of differing approaches to design education, at least in North America. For my own part, I can see the benefits of navel-gazing *and* of reaching outwards; of fumbling around in one\'s own muddy psyche but also of tackling literature or politics or theory or whatever. They can both be productive. I think part of the strength of DesignInquiry is its eclecticism - there\'s no set way of doing things which, for a studio-based symposium, can be both challenging and really liberating.
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As for the middle class thing, it\'s an unpopular issue to raise because \'class\' seems such a hokey, even anachronistic, thing these days (inside and outside the academy). That doesn\'t mean it\'s not still a key way in which society is organized, and hence wealth and power are shared - or not. (For the record, I\'m as middle-class as they come.) I don\'t think of it as invalidating anyone else\'s point of view, but a way of pointing out a category that is blindingly obvious but also routinely unquestioned. Designers, I think, have a habit of imagining themselves as somehow \'above\' society; as able to talk - through their work - to every conceivable audience without their own backgrounds, investments, or values interfering. So it\'s a question that, at least to my mind, is always worth asking, although it\'s certainly not the only one. And we could certainly think of ourselves as \'knowledge workers\' or even as what both Andrew Ross and I have called \'no collar\' workers (meaning neither white nor blue collar), but even these terms are grounded in class.
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Peter: Matt--
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Your workshop at DI was one of the few that took on a kind of research model...looking at logos and what room there is for creative maneuvering within the brandscape. This related clearly to your talk since you had shown one project that looked at how brands and logos in the Montreal cityscape had myriad personal associations and stories attached to them once you started to dig under the official corporate surface. But it also turned out to be quite controversial since in one of the studio "walkabouts" a big debate erupted in which people seemed to be questioning the validity of this theme & process.
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Given our discussion about productive strategies in design education, do you think there *was* enough room for creative maneuvering (or "agency" as one of your team members Anne Marie put it) in your workshop? I\'m asking this because I think your group was very focused, helpfully so, yet your approach seemed to clash with a more "muddy psyche fumbling" elsewhere. Can you talk a little about your strategy behind the workshop?
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Matt: Strictly speaking, although I\'m a designer and design writer, I\'m not a design educator: I teach in a department of communication studies, so any work I do with students on, say, website design, or type, has to be approached from that perspective. This inevitably comes through in the way I perceive design and its relationship to the broader cultural and social sphere. As for my workshop, I wanted the participants to address the theme (logos; branding) critically, but also to be comfortable working from personal experience. My only stipulation, the only door I wanted to keep locked, was the culture jamming approach of taking a logo and tweaking it for our own amusement. It\'s been done to death. As it happens, I felt everyone in the group quickly came to grips with the issues at stake and they all found creative ways to explore what mattered most to them. More important, perhaps, while we all ended up producing graphic stuff, we didn\'t lose sight of our shared commitment to process.
\
\
The friction we experienced during one of the crits was directed, I think, as much at the theme of my workshop as much as the tentative outcomes we offered in that moment. And that speaks to a universal, palpable frustration with the sheer ubiquity, the inescapability, of the branded life: in some ways it\'s just too depressing to think about. On the other hand, if it was sheer condescension, it failed, because when the group came back together after the crit, we felt all the more certain that we were dealing with something important. Finally, as undefined as the objections were, I think the kind of tension they produced can be very useful. It wakes everyone up, it reminds us of the stakes, and it puts us all on notice that an entire week of uninterrupted mutual appreciation would be a waste of everyone\'s time.
\
'
}
pages[3] = {
title: 'essay_mmm',
content: 'MMM
\
The evening fog has rolled in and with it, the temperature has dropped from a sultry 85 F to an invigorating 65F—"20 degrees lighter" as Margo Halverson puts it. Participants gather in the main auditorium of Baxter Hall, Congress St, Portland for opening presentations. There is a palpable sense of excitement, like the first day of any school\'s Fall semester. There are 33 students, 11 faculty and five assistants present, although demarcations are intended to disappear during the course of this week: We\'re all participants, Margo explains in her welcoming remarks. Design Inquiry, which sprang out of the Maine College of Art Summer Institute, is a "time for testing and swapping ideas," a "self-organizing" event and not a conference but an attempt to capture those conversations in the hallways or bars between conference presentations, and extend those moments over a week. The point of inception came at the end of the 10th annual Summer Institute, when Margo aired her frustrations with the "O, teach me Master" workshop format to Melle Hammer, who became her partner in redesigning the program. The event that surfaced in its place has simple ambitions: it frames design as a verb, not a noun, it requires we stay " in the moment," and participate: It is a thinktank situation rather than a sit-back-and listen symposium. With that in mind, the emphasis of the week is on making: participants choose one of six week-long workshops, each run by a different visiting faculty member in separate rooms in the building. These are interspersed with morning presentations and afternoon or evening "shifts": opportunities to develop non-design skills, like juggling or kite flying, watch movies, or take a walking tour or Portland.
\
\
The theme at Design Inquiry 05 is "Medium, Motive, Method," which Melle Hammer, with a signature smile and a shrug, attempts to unravel. He is wearing a t-shirt bearing a logo of three glasses of liquid, each stamped with the letter M. As it turns out the logo was not created for MMM but to promote milk in the Netherlands: Melle\'s first example of how the meaning of a design changes according to its context.
\
'
}
pages[4] = {
title: 'essay_melle',
content: 'Medium, Motive, Method
\
by Melle Hammer
\
\
Perceptions of authority are often closely linked to expectations of what a particular document will look like, and the extent to which rules of one kind or another are followed. Authority has to do with recognition, acceptance, validation.
\
— sue walker / typography and language in everyday life / pearson education / 2001
\
\
Language variation is the norm. As a typographer I am unable to improve the "fresh chips" sign as made by the snackbar-owner.
\
— mh
\
\
Standard typography came to us largely by historical and geographical accident; it has become accepted as the variety of typography used for certain important purposes.
\
— sue walker / typography and language in everyday life / pearson education / 2001
\
\
As far as I am concerned, this is as true of any other design.
\
— mh
\
\
Typography is a problem in semantics, not in decoration.
\
— anthony froshaug / typography and texts / hyphen press / 2000
\
\
Absolute freedom of images or words is impossible. There is always a message before the message (the medium), about the message(the visible language) and the message in itself. Before you are aware of it, content appears.
\
— mh
\
\
She is a commissioner and he is a designer. He loves her, finds the request a challenge, or simply needs the money. One argument or the other sets him in action. He charges himself up on a subject that is not his own and takes a position. Designs. Whether or not the message in the chosen language and the given medium actually reaches a reader, the commissioner and the designer finally fall into each other\'s arms, there is an awkward conversation or money changes hands.
\
— mh
\
'
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